There are two sides to every story. Manchester based grunge-influenced trio False Advertising burst onto the scene earlier this year. Having played their first gig in April, their melodic fuzz quickly grabbed the attention of blogs, magazines and their city’s underground scene alike.
The band were quick to release their hotly anticipated self-titled debut album in September. Attracting rave reviews which continue to come in as word of it’s electrifying loudness, sweet hooks and sophisticated production spreads like wildfire.
Duplicity runs deep, as both Jen Hingley and Chris Warr swap between fronting the band and drumming on a song-by-song basis. The pair bring a song-writing style full of fuzzy idiosyncratic chaos, with songs that pull themselves together just in time for a solid sing-along chorus. Combining a slew of influences harkening back to the great alternative bands of the early 90s (Pixies, Smashing Pumpkins), in a style that is as thrilling, modern and truly their own.
After forming last year the pair roped in bass player Josh Sellers after months of writing to add weight to their heady fuzz sound, then holed themselves up in a studio to begin recording their debut. With members of the band spending years absorbing the music industry from the inside through production and design. False Advertising have used their understanding of this world to form sound and visuals that are laced with distain, honesty and relevance – resulting in an entirely self made album which is produced to a high enough standard to compete with the monoliths at the top of the charts.
Having already been awarded a number of highly sought live slots, including a blistering appearance at Dot to Dot Festival and the opportunity to play with post-punk antagonists Young Knives. This Autumn sees False Advertising crank up the momentum bringing their energetic live show to Manchester and Leeds, with more cities to be announced that are not to be missed.